Frow at VAMFF!

Since first working backstage at the Australian Fashion Week when I was 16 years old, I’ve been an annual fashion festival junkie and this year was no exception. Virgin Australia Melbourne Fashion Festival (VAMFF) gets bigger and better every year! With fabulous shows and designers, inspirational business breakfasts and local art workshops, I get so excited seeing the festival itinerary and planning my wardrobe to attend.

This year I was lucky to sit front row and view several local fashion designers in Premium Runway 4 as well as the brilliant Camilla and Marc Showcase.

Living up to expectation, Camilla and Marc clothing designs were beautiful, but it was their accessories I fell head over heels for!

The furry (faux fur) clutches and a shoulder length shiny earring in one ear paid perfect homage to the 80s and have become two key pieces on my Autumn/Winter wishlist!
Premium Runway 4 featured FINDERS, We Are Kindred, Isabelle Quinn, Wild.Horses, S.Wallis, Keepsake and Talulah. Each label showcased gorgeous designs, and I was particularly spellbound by Talulahs floral flowy dresses. I know what my wardrobe staple is going to be this coming season!

In between the shows guests were wooed with swings against floral backdrops, a Priceline pop up beauty bar, Asahi festival bar,  Virgin fashion Lounge, and the very cool Westfield Doncaster Mirror Room.

After another brilliant year at VAMFF, I am counting down to see what the festival holds in 2018!